our story
Wedding planning, made beautifully calm.
Eternally Planned is the all-in-one wedding planning app for couples who want to plan thoughtfully — without the spreadsheets, the noise, or the subscriptions that never end.
our why
We built the thing we wished we'd had.
When we started planning our own weddings, we were stunned by how fragmented the experience was. A checklist app over here. A budget spreadsheet over there. A separate website builder. A guest list living in someone’s notes app. A shared folder of inspiration nobody actually opened.
Couples deserve better. They deserve one calm, considered home for everything — a place that holds the boring details so they can focus on the meaningful ones.
That’s the entire reason Eternally Planned exists. Not to add another tab to your day, but to replace ten of them.
what we believe
Our Values
Four quiet principles that shape every decision we make.
Calm over chaos
Planning a wedding shouldn't feel like a second job. Every screen, every prompt, every default is designed to lower your shoulders, not raise them.
Yours, forever
One payment. No subscription that quietly bills you for years. Your wedding details, your guest list, your memories — they belong to you.
Beauty as a feature
We believe a tool you use every day should be lovely to look at. Good design isn't decoration — it's how we keep you coming back.
Modern, not trendy
We design for the couple getting married five years from now, not last year. Timeless typography, considered defaults, no gimmicks.
how we got here
A Short History
A late-night spreadsheet, a frustrated bride, and the first rough sketch of what would become Eternally Planned.
Closed beta with 40 real couples planning real weddings. We rewrote nearly half the app based on what they told us.
Public launch. Guest Cam, the wedding website builder, and the unified planner all ship together.
Thousands of couples planning side-by-side from one calm, considered place. And we're only just getting started.
2024
A late-night spreadsheet, a frustrated bride, and the first rough sketch of what would become Eternally Planned.
Early 2025
Closed beta with 40 real couples planning real weddings. We rewrote nearly half the app based on what they told us.
Late 2025
Public launch. Guest Cam, the wedding website builder, and the unified planner all ship together.
2026
Thousands of couples planning side-by-side from one calm, considered place. And we're only just getting started.
the people
Who's Behind It
A small, focused team — designers, engineers, and working wedding planners — building the tool we wish had existed for us.
Founders
Two designers who got married a year apart
We met in the wedding-tool wilderness — clipboards, color-coded spreadsheets, six different apps that didn’t talk to each other. We built the thing we wished we’d had.
Engineering
A small team that ships carefully
We move quickly without breaking your day. Every release is reviewed by a real planner before it touches your wedding.
Real planners
Wedding pros on staff
Working planners review our checklists, our timelines, and our defaults — so the advice baked into the app is the advice they’d give their own clients.
our promise
One payment. Yours forever.
We will never quietly turn into a subscription. We will never sell your guest list. We will never bury features behind a paywall after you’ve already bought in.
You pay once. You plan beautifully. You keep everything.
begin yours
Plan your wedding, beautifully.
Join thousands of modern couples planning calmly, in one place.